Since we started our design journey, we came across different types of package design tasks, from F&B, personal care, apparel, to pharmaceutical ones & more. But the certainly most challenging one was the rebranding of Lactisyr, a vaginal wash product formulated to gently provide natural hygiene to the intimate area.
With its delicate use to its specific target audience, as well as being considered a hybrid-positioned product (being OTC & Rx at the same time), Lactisyr redesign & positioning was a real challenge. Yet, the most thrilling part was creating a campaign based on a series of 3 visuals that sends the message clearly without the provocation of any of the mass, considering that the market is a culturally sensitive environment (Middle East) .
ATL / BTL STRATEGY