Since we started our design journey a decade and a half ago, we came across thousands of different types of package design tasks, from F&B, personal care, apparel, to pharmaceutical ones & more. But the certainly most challenging one was the rebranding of Lactisyr, a vaginal wash product that is formulated to gently provide natural hygiene to the intimate area.
With its delicate use to its specific target audience, as well as being considered a hybrid-positioned product (being OTC & Rx at the same time), Lactisyr redesign & positioning was a real challenge.
Yet, the most thrilling part was creating a campaign based on a series of 3 visuals that sends the message clearly without the provocation of any of the mass, considering that the market is a culturally sensitive environment (Middle East) .
Portrait leaflets for the three product types were designed to stand out and look different than typical hard-to-digest inserts
ATL / BTL STRATEGY